We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Privacy Terms and Cookie Policy
Balanced Reporting. Trusted Insights.
Thursday, April 03, 2025
Critics of commodity checkoffs are making a fresh run at imposing new restrictions on the programs, including a prohibition on contracting research and promotion work out to organizations that lobby Congress or federal agencies.
A new brand strategy announced by the National Pork Board aims to capitalize on sales increases of pork during the coronavirus pandemic and leverage interest in a broad array of cuisine options that can put their product at the center of the plate.
Some small-farm backers and animal welfare advocates are pushing for tighter policing of checkoffs, but the self-help commodity promotion programs are popular with most farmers, so don't hold your breath expecting new mandates from Congress.
The National Cattlemen’s Beef Association plans to hire Colin Woodall as its new CEO and move Ethan Lane to Woodall’s former role as the organization’s vice president of government affairs, giving the nation’s largest beef industry group two familiar faces in new roles.
The dollar-per-head assessment on cattle sold in the U.S. will fund more than $40 million worth of research and promotion projects in the beef checkoff’s next fiscal year.
The National Alfalfa & Forage Alliance has chosen five research projects to be funded through the Alfalfa Checkoff, aimed at driving innovation and profitability in the alfalfa industry.
