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Balanced Reporting. Trusted Insights.
Tuesday, April 15, 2025
A new Aimpoint Research report, which delves into the psychographics, demographics, and behavioral data of U.S. farmers in a post-pandemic but still volatile environment, indicates the pace of change across American agriculture is moving at a faster rate than previously predicted.
Producers’ support for President Donald Trump has grown despite sluggish exports and their own worries about their financial condition as the economic slowdown triggered by the COVID-19 has developed, according to the latest Agri-Pulse poll of U.S. farmers and ranchers.
Farmers and ranchers have long been known for adapting and innovating, but new research challenges whether they are looking deep enough over the horizon to really win in the future.
For decades, policymakers have tried to ensure that small and medium-sized farms have a chance to not only survive, but thrive. Yet, with labor, financial and other challenges, farms have continued to consolidate in the U.S. With the change of farm size and ownership what can we expect the future farmer to look like?
Farmers' and ranchers' overall approval of President Donald Trump remains high, but they want the administration to focus more on exports and ending the trade war with China.
