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Shining Light on Farm & Food Policy for 20 Years.
Friday, March 28, 2025
In this opinion piece, Ian LeMay, president of the California Fresh Fruit Association, sends this SOS to retailers and consumers for the stone fruit industry.
Fewer acres of California farmland are dedicated to growing stone fruit compared to 10 years ago when growers of freestone peaches and nectarines voted to end the California Tree Fruit Agreement. But apricots, nectarines, peaches, plums, prunes (which USDA distinguishes from plums in its data) and sweet cherries continue to perform well.