We live and work in an industry that is being disrupted by technology daily. It’s important for everyone throughout an organization to be able to better understand how technology can create an opportunity to better serve and connect with customers. Equally as important is marketing such innovations to create meaningful brands in agriculture. The day will include discussion on the impact of meaningful brands, a skill building workshop on emerging technologies and exposure to agencies that connect the two. Participants will discover ways to bring innovation and technology to what they do every day.