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Milk producers such as Jerry Messer say they’ve had it with many food companies’ marketing practices, such as labeling foods in ways that disparage GMOs or using the term “milk” for plant-based beverages.

A crew from Jimmy Kimmel Live went to farmers markets in 2014 to ask regular citizens about genetic engineering. Each person was asked, “What is a GMO?”

Opponents of industry mergers and modern farming techniques thought they had the perfect partners in the Obama Administration to more strictly enforce anti-trust laws and stop industry consolidation in agriculture. That didn’t happen.

USDA’s regulatory reform officer told Capitol Hill lawmakers Tuesday that the department has identified about 140 regulations as “possible options” for revision or repeal. Although she did not identify them, she said a “significant number” will be published in the fall Unified Regulatory Agenda that should appear any day now, if history is any guide.