JOHNSTON, IOWA, Oct. 4, 2017 - For the second year in a row, gasoline retailers across Iowa are participating in the Pink at the Pump campaign during October, which is Breast Cancer Awareness Month. The nearly three dozen participating retailers are donating 3 cents of every gallon of E15 to the National Breast Cancer Foundation and the Hormel Institute, which conducts cancer research. “During Breast Cancer Awareness Month, we often look for ways to help stop this terrible disease,” said Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton. “By choosing E15 consumers can fight breast cancer right at the gas pump.” Pink at the Pump is a joint effort between IRFA and the Iowa Corn Promotion Board in partnership with National Breast Cancer Foundation and The Hormel Institute. For the entire month of October, participating locations will feature pink nozzle guards for E15, pink promotional T-shirts for staff, and many other pink point-of-sale materials. To learn more about Pink at the Pump, click here.
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