One in five Americans shopped online for groceries at least once a month in 2022, according to USDA economists.
About half of those online shoppers picked up their groceries at the store, while the other half chose home delivery, according to a study by USDA’s Economic Research Service.
Some 40.5% of online shoppers cited time constraints as the main reason for not going to the store to shop. Some 10.6% said they shopped online for the convenience and 6.6% cited their physical safety.
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Individuals aged 15-24 were 16 percentage points more likely to shop online than Americans over 55. People with a bachelor’s degree were 13 percentage points more likely than people without a high school education.
"Examining the drivers of online grocery shopping can inform program, policy and retailer decision-making—given the potential for online grocery shopping to improve food access, foster healthier purchases, and alter the food retail landscape," according to a summary of the study.
