California Milk Excelerator building momentum for new innovative dairy products

John Talbot, CEO of the California Milk Advisory Board, and Fred Schonenberg, founder of VentureFuel, an innovation advisory firm, happened to be sitting next to each other at a conference when they hatched the idea of creating a "Shark Tank" program to spur the development of new products made from California milk. The Real California Milk Excelerator program was born.