Duda Farm Fresh Foods announced the investment in an online product purchasing tool that will allow their Dandy branded products to continue meeting shoppers needs post-pandemic. The leading grower of fresh vegetables and citrus said the new tool will enable shoppers to go to the product locator page on their website then click ‘Buy Online.’ Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods, said the move represents the “next phase of meeting consumer expectations.” In a release, the company said this new asset will not only benefit sales for Duda Farm Fresh Foods, but retail partner sales as well. The company will be investing in more marketing to bring awareness of this tool to consumers to drive traffic and ultimately increase product purchases for its retail partners. “At Duda Farm Fresh Foods, we are committed to innovation and forward thinking,” said Sammy Duda, president of Duda Farm Fresh Foods. “This ‘buy online’ investment is just one of many ways we are responding to trends to keep consumers and our customers happy.” Duda Farm Fresh Foods also recently launched the Dandygram, a bi-weekly market update to keep its customers informed about crop conditions, product availability, and market insights.
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