U.S. Supermarket giant Kroger and Berlin-based Infarm, plan to bring modular living produce farms to grocery stores in North America. The indoor farms will launch this month at QFC — one of Kroger’s banner stores in Bellevue and Kirkland, Washington and later expand to 13 more in the region. The partners announced the hydroponic units “are designed to scale and will provide shoppers the freshest and most sustainable living produce options available,” according to a release. "Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat," said Suzy Monford, Kroger's group vice president of fresh. "Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we're proud to lead the U.S. on this journey." Founded in 2013, Infarm has over 500 farms in stores and distribution centers around the world and has partnered with over 25 major retailers in six other countries: Germany, France, Switzerland, Luxembourg, Denmark, and the United Kingdom.
For more news, go to www.Agri-Pulse.com.
