As part of its Chicken Check In program, the National Chicken Council (NCC) has developed a series of 360-degree virtual reality videos showing stages of the chicken’s life during modern, commercial production. The videos are in response to a new national survey that showed nearly 90 percent of consumers want to know more about the chicken they buy and eat. Nearly 40 percent of respondents said a top concern was how chickens are cared for. Tom Super, spokesperson for the NCC, said virtual reality tours give those who have never visited a chicken farm the ability to “see the way most chickens are hatched, raised and processed in the U.S.” Produced in conjunction with the U.S. Poultry and Egg Association, the series consists of three segments: the Hatchery, the Broiler Chicken Farm, and the Processing Plant. Though the videos may be viewed two-dimensionally, viewers have the ability to rotate the screen for a look around the farm.
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