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Forrest Lucas is President of Lucas Oil. He started as a truck driver and is a classic "self made" man. He expresses independent views and backs them up with intellect, attitude and investment. Lucas owns a cattle ranch in Missouri and was a major factor in challenging legislation initiated by the Humane Society of the United States (HSUS) that would have negatively impacted animal agriculture in Missouri. Lucas is a strong voice for free enterprise and opposes government regulation including the ethanol mandate. He is an aggressive marketer, proven by an investment of $120 million to put the name of his company on the Indianapolis Colts stadium for twenty years.